In the technology industry, it’s exceedingly rare for any company to describe what it does simply by…describing what it does. Almost always, there’s a higher calling and a mission that goes out of its way not to sound mundane.
So it’s no shocker that DoorDash, a startup that seemingly devotes itself to delivering meals from restaurants, doesn’t call itself a meal-delivery startup. Instead, its website rhapsodizes about "streamlining the world’s cities" and "delivering smiles."
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